Save Lives. Stop Opioid Abuse. Choose Chiropractic.

F4CP Campaign Details

Every day, 78 Americans die from an opioid-related overdose.

Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA) and the Institute of Medicine (IOM) have all called for a shift away from opioid use toward non-pharmacologic approaches to address chronic pain.

To focus on the steps we can take to prevent the misuse and abuse of these powerful medications, the chiropractic profession is presenting the facts about the clinical and financial value that the safe, drug-free chiropractic approach presents for those battling back, neck and musculoskeletal pain.

The Campaign
In order to touch the lives of every consumer in the U.S. with the message that chiropractic is a safer strategy than opioids, the F4CP developed a campaign: ‘Save Lives. Stop Opioid Abuse. Choose Chiropractic.’ which is educational and supportive of consumers who are struggling with chronic pain. Conservative, drug-free care, specifically chiropractic, is a primary option for pain management yielding improved clinical outcomes, reduced costs and high levels of patient satisfaction.

Opioid Toolkit 1.0
The campaign features Opioid Toolkit 1.0 – available for download today. As ‘Save Lives. Stop Opioid Abuse. Choose Chiropractic.’ receives additional donations throughout 2017, the toolkit will be updated to include all-new resources:

  • Opioids 2.0 White Paper
  • Press Releases
  • Website Banners
  • E-Blasts
  • Social Media Postings: Boosted / Sponsored Content
  • Print Advertisements
  • Informational Flyers
  • Videos
  • Advertorials
  • Social Syndications
  • Newsletter Advertisements
  • TV and Radio Public Service Announcements
  • Spokespersons
  • Times Square Advertisements

The Goal
The F4CP is asking 5,000 doctors of chiropractic (DCs) to contribute $200 each to support campaign initiatives, which span media and advertising, marketing, public relations, digital promotions and more. Additional contributions honoring children, assistant(s), significant others and or a deceased family members will go directly to the campaign. To donate, click here.

F4CP Campaign Details

Please Give Now
A multitude of health care professions, including physical therapists, doctors of osteopathy, massage therapists and acupuncturists, have implemented multi-million dollar campaigns to position their professions as the primary resources for non-pharmacological pain management.

We cannot let other professions tackle this issue – chiropractic must be positioned at the forefront of pain management, and we need help.

As a professional in the chiropractic community, please consider donating to a cause that will help to advance your profession and contribute to saving the thousands of lives that fall victim to opioid-related deaths each year.

For more information about the campaign and/or to donate, please visit

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