Top 10 Successful Retail Products for Chiropractors

When stocking your office, selecting the right products for retail is an essential step you can’t afford to miss. In the past, we’ve discussed how to create extra revenue with in-office retail, especially when competing with online purchases. But when it comes to stocking products, what do patients actually want? 

Let’s look at the top 10 successful retail items perfect for your chiropractic practice.

1. Vitamins & Supplements

While there is no substitute for a well-balanced diet, we know that not everyone gets the required nutrients they need from food alone. Offering patients superior nutrition from trusted brands like Premier Research Labs is a no-brainer. Many patients need additional health support to supplement their diet and provide aids to the body’s systems with protocols for inflammation, gut health, and more. Vitamins and supplements are the perfect way to fill in these nutritional gaps. 

2. Nutrient-Rich Superfoods

Providing patients with an opportunity to add superfoods to their diet is a huge gain to their nutrition. Nutritionally packed foods like almonds, blueberries, and avocados can help patients obtain essential antioxidants and phytonutrients they need. However, like with supplements, it is difficult for patients to take in the required daily amount. That’s where superfood products from brands like Greens First® can help. These products are formulated to help support proper pH balance and provide high-quality, nutrient-dense support that is both convenient and easy to use. 

3. Supportive Mattresses

In addition to supplementing your patients’ nutrition, you can also help them take steps to improve the quality of their sleep. According to the CDC, 1-in-3 adults do not get enough sleep on a regular basis. Not getting the recommended amount of sleep per age group has been “associated with an increased risk of developing chronic conditions such as obesity, diabetes, high blood pressure, heart disease, stroke, and frequent mental distress.”1 Chiropractors can help by recommending premium quality mattresses like the #1 chiropractor recommended Tempur-Pedic mattresses to patients. These memory foam mattresses adapt to an individual’s body temperature, weight, and shape to minimize pressure points and enable a more restful sleep. Plus, the Tempur-Pedic Sales Blueprint Kit helps make retailing easy. 

4. Cervical Support Pillows

Add further support while your patients’ sleep with high-quality cervical support pillows. Many pillows from brands like BodyMed®, Proper Pillow, and Tempur-Pedic help align the spine while an individual sleeps, regardless if a patient is a side or back sleeper. The contoured, ergonomic design follows the body’s natural curve with the right amount of cushioning. These pillows are a great value add to any patient visit, especially for those who need more neck support while they sleep.

5. Multi-Purpose Taping

When patients leave your office, help them stay in alignment and add compression between visits by offering high-quality taping. From rigid strapping and underwrap tape to kinesiology tape, stock up your practice with the essentials for all of your patients’ needs. To select the right taping, choose products that are water resistant and stretchable, can be worn for several days without reapplying, and do not restrict movement while providing the right level of compression. Plus, taping makes a great, easy add-on at the counter at the end of the appointment. 

6. Private Labeling

Private labeling products can be a good opportunity to help increase your practice’s cash revenue. It can also offer additional key benefits, including brand growth, increased retail income and billing, low minimum order quantities, and short lead times. Brands like DaVinci Laboratories, BodySport®, and Advanced Orthopaedics can cover your needs from supplements to rehab equipment. 

7. Hemp-Derived CBD Products

In keeping with current trends, offering patients CBD products is a great retailing opportunity for your practice.* Many patients are looking into alternative topical relief options but do not know which brands to trust. By staying up-to-date with the latest CBD knowledge and products, you can provide your patients with premium hemp-derived CBD products they can depend on. High-quality CBD products come in a variety of types from CBD lotions and massage oils to essential oil roll-ons and deodorant. There are a variety of retail options to choose from plus many different ways to incorporate CBD products into your practice

8. Orthopedic Bracing

Retailing orthopedic bracing at your practice can help boost your business and maintain patient compliance. It also helps take the guesswork out of brace selection for many patients who may find comfort knowing the bracing came directly from you. Brands like Advanced Orthopaedics offer a variety of bracing options depending on patient need from knee braces to lumbar orthosis. Stocking the right selection of orthopedic bracing for your patients can help increase your bottom line. 

9. High-Quality Analgesics

Analgesics are a staple for many chiropractic practices. For patients living with sore, strained muscles and aching joints, having a topical source of relief on hand while at home is a huge aid in between visits. Leading analgesic brands like Biofreeze plus hemp-derived CBD products formulated with analgesics are perfect to round out a patient’s visit. These products are effective at every stage of rehab either during treatment, at home, or on the go.

10. Seat Cushions & Backrests

Seat cushions and backrests are another fantastic retailing opportunity as these everyday items are just what patients need. From lumbar support back cushions to tapered wedges and gel & foam seat cushions, each design provides the right aid depending on the patient’s needs. As an everyday product, a seat cushion or backrest is an item that patients may need multiples of more frequently. Plus, high-quality support items like these may become the items they will refer to other individuals in the future. 

Get access to professional pricing when you create an account or contact your account manager at 1.800.472.4221 for more information. 


1“1 In 3 Adults Don’t Get Enough Sleep.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 16 Feb. 2016,

*These products and statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. Please consult your health care professional about potential interactions or other possible complications before using any product. These products are not recommended for children, pregnant or nursing women.

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