The goal of Andrew Salisbury’s latest venture, Purity Coffee, is to connect consumers with coffee’s recently discovered health benefits, and to make drinking coffee from consciously sourced and carefully roasted beans a part of people’s daily lives.
“We intend to demonstrate that coffee is a ‘sleeper’ super food and that it can be improved by conscious sourcing and roasting to maximize antioxidants,” says Mr. Salisbury.
Salisbury’s team at Purity Coffee believes their healthier coffee can help consumers lower their risk of developing Type II Diabetes, liver disease and other health problems.
In addition to his role at Purity, Mr. Salisbury is also the Chairman and CEO of Videlica. Videlica’s suite of Intelligent Virtual Queuing solutions helps provide better customer experiences while improving contact center operations and metrics. He is also the founder of Corsidian, a large-scale provider of call center software to Latin America.
Mr. Salisbury has been a member of the Young Presidents’ Organization since 2007. An avid adventurer, he performed a 9,000-foot bungee jump from a helicopter in 2010.