It’s no surprise that all chiropractic practices are unique. For example, you might be the only doctor at your office or you might be one of many. Location, your available hours and pricing also play a factor. But, have you ever thought about your office being unique because of its marketing? We’ve outlined several ways that people find a quality chiropractor with a goal to help you grow your business.
Word of Mouth
As Americans, we love to socialize, whether it is in person, via text message or on social media platforms. We’re likely to tell an average of nine people about a good experience with a business and tell sixteen people about a poor experience with a business.
Because social media is the best way to reach the most people and an easy way to view what others are saying about an organization, encourage your longtime patients to write a review on Yelp or Facebook. Consumers rarely make big purchases without doing some online research first and one’s health is an even larger investment than a washing machine, car or expensive piece of furniture.
A website might be your first impression for a potential patient — don’t let the impression be a poor one! Consider investing in a web design firm to build your website instead of hiring an amateur. Create social media pages and a blog, if time allows, to share industry trends, news and general posts about what’s happening around the office. This is a great way to showcase your office and your staff in a positive light! If it is your Office Manager’s birthday, post a photo of him or her (one that they approve of!) notifying fans/followers of the big day. By making your office look like it is a fun place to work, potential patients will want to be a part of it, too.
If you choose to hire an agency to design and host your website, ask about other services they offer, like Search Engine Optimization (SEO), that will help your website rank highly in organic search results.
Additions to Your Retail Section
No matter if you currently have a small retail section or you’ve been hesitant to start one, boosting retail efforts is never a bad decision. The following list provides you with a general idea of what happens when you take the step toward surrounding patients with the tools to accomplish enhanced wellness:
- Improved patient outcomes
- An extra revenue stream for your business
- A reputation as a health and fitness expert in your community
Certain times of year can bring with them a reason for a discount. The holiday season and summer months give you a reason to offer 10-15% off a product without impacting your revenue too much. A small discount, advertised with professional-looking signage, can loosen the strings on a patient’s pocketbook and be the push they need to try a new item they’ve had their eye on.
Always ask yourself “would I buy an automobile from a salesperson who’s never driven a car?” Your patients will want you or your staff to be knowledgeable about the products you retail before making a purchase. If you’re able to answer their questions with regards to utilization, technique and expectations based on past experience, then your patients will feel empowered to make a purchase.